Free Tools for Realtors
Practical, no-BS skills and playbooks you can run tonight.
Skills
Installable Claude Skills that automate specific workflows. Download the .skill file, install once, use forever.
Weekly Market Update Skill
Pulls the latest market stats, rotates the angle so past clients never get the same email two weeks running, and drafts it in your voice. Saves straight to your Gmail as a draft, ready to send.
Instagram Content Builder Skill
Drop in a topic, pick a content pillar, get back a Reel script, carousel with AI-generated images, single-image post, Story sequence, and a master caption. One run, ready to shoot and post.
Customer Research Skill
A structured research process that mines your past calls, reviews, and online conversations to tell you exactly what your ideal client wants, worries about, and buys on. No more writing copy from the hip.
Ad Creative Skill
Headlines, descriptions, and primary text at scale for Meta, Google, LinkedIn, or wherever you run ads. Feed it a product or offer, get back a batch of ads you can actually test.
Video to Blog Skill for Claude
Paste a YouTube link, Claude pulls the transcript, writes a fully SEO-optimized blog post, and drops it into your WordPress as a draft. You just hit publish.
Quarterly Business Review Skill
A guided 7-section coaching conversation that makes you actually review your quarter. Claude asks the questions, builds the dashboard, and hands you a PDF you can keep or show your broker.
Real Estate Business Plan Skill
A guided coaching conversation that walks you through GCI goals, transaction targets, lead sources, time blocking, and accountability. One question at a time. You end with a real plan, not a blank template.
Playbooks
Step-by-step PDF guides you can read tonight and run tomorrow. No install, no setup.
Five Claude Skills Every Agent Needs
A short, practical playbook walking you through the 5 Claude skills I think every Realtor should have running by next week. What each one does, why it matters, and exactly when to fire it.
Build Your Own AI Executive Assistant
The exact setup I use to run my calendar, inbox, follow-ups, and admin work through Claude. No tech background needed, no complicated integrations. Build it tonight, use it tomorrow.
Get Started With Claude Guide
The exact setup and first workflows I hand every Realtor on day one with Claude. No tech background needed, no YouTube rabbit holes. Open it and go.
AI Instagram Audit Playbook
The exact prompt and process I use to pull apart a Realtor's Instagram in 10 minutes. Hooks, bio, grid, content mix. Then I hand back a punch list of fixes you can ship this week.